No result goes on this page without a baseline.
Every result here is reported the way a strategy firm would defend it in a boardroom: the goal we agreed, where it started, where it got to, the dates, and how it was measured. Our first client results will appear here.
Five things every row must show. Or it doesn't go up.
| Business | The goal | Baseline | Result | Period | How we measured |
|---|---|---|---|---|---|
| A property brokerage in DubaiSample | Viewings booked a month | 42 | 71 +69% | 90 daysReported at day 30, 60 and 90 | CRM records, each viewing confirmed in the calendar. The same four weeks compared. |
| Founding clients | Five rows held. Each is filled when a founding client reaches day 90. | ||||
- Agreed in writing before work starts. One per client, chosen because moving it moves revenue.
- Measured before we change anything, from your own data, over a stated stretch of time.
- The same measurement, from the same source. No new metric picked at the end because it looks better.
- Exact dates, reported at 30, 60 and 90 days. No cherry-picked weeks.
- Where the figures come from, and what else changed at the same time: a sale, Ramadan, a new branch.
- Clients are named only with their permission. Otherwise we say the industry and the area.
- A goal that wasn't reached stays on the ledger, with what we learned.